Pinterest is a visual search engine. To make your pins be seen by as many people as possible they need to be visually pleasing and keyword rich. Understanding the anatomy of a great pin will have you on your way to mastering Pinterest as a tool for your blog or business.
The Graphic
Eye-catching graphics have 5 elements.
Cohesive Colors – Your brand colors should do just fine. Using your brand colors helps with branding all of your content across multiple platforms (website and social media).
Legible Font – The font you use should be easy to read and large enough to see. It should also be a color and weight that won’t make it blend into the background.
Title – The title should entice people to click through to the source or re-pin.
Your Website – This isn’t necessary but it’s nice to have when your graphic is misplaced or doesn’t link back to your site properly.
Background – Right now stock photos are all the rage when it comes to pin graphic backgrounds but solid colors, photography, and designs will do just fine.
The Caption
The caption of your pin should be keyword rich so if someone were to search Pinterest for your topic, your pin would show up. Think about alternate terms for words you use (i.e. shutter speed vs. exposure time), then craft a keyword rich caption that will show up in searches.
The Post
You can post manually to Pinterest or use an automated method like Boardbooster or Tailwind. I do a mix of both to save time and not feel pressured to log into Pinterest every single day.
